A value of 100 marks the peak of a term's popularity during the selected time period, and should really be treated as a benchmark number for comparing other dates. Looking at the graph above, we see that the “ugly sweater” peaked during the 2014 holiday season. The last holiday season, 2016, saw a 10% reduction in interest compared to 2014 and a 6% reduction in interest compared to 2015. If this trend continues, we expect to see another decline of around 5% in 2017, and this should be considered a possibility. Whatever you expect from your traffic in 2017, based on search volumes from 2016,
We'll want to reduce that by 5% to give us a realistic expectation of what's up for grabs and whether the effort is worth it or better placed in other areas. Alright, so we've covered overhauling your keyword research. Now to build a pitch for why you need to do jewelry retouching service it now and start your SEO strategies for the holidays 2017. Link building So many studies have been done on the importance of links in ranking. If you want proof, you can read one of the following: Now We Know: Here Are The Top 3 Google Search Ranking Factors Local SEO Ranking
Factors Study Results Presented at SMX East New Google Ranking Study Shows Links Are Extremely Important For The Ranking Algorithm Now that we've settled that, we can move on to why I list links first when trying to make my case to start now. First, they are extremely important. Second, link building can take a long time. How long? you might ask. Long enough that you've already started your holiday efforts - and if you haven't, you need to do it now. Last year, Kristina Kledzik, Acquisition Marketing Manager at Rover.com, shared some research she did on how long links take to influence rankings.