Enterprise WeChat 3.0 has been released for some time. On the whole, compared with the previous enterprise WeChat, the 3.0 version has a clearer product positioning (CRM instead of OA), and it has indeed solved the problem of enterprise customers in the WeChat ecosystem to a certain extent. Manage pain points. So what is the value of the new version for the customer management of enterprises in the WeChat ecosystem? What are the advantages and disadvantages?
Should the enterprise fully implement the application? This article will discuss. This sms marketing service time, the 3.0 version of Enterprise WeChat obviously focuses on the core goal of the product, which is a tool for establishing connection and management between internal and external customers, rather than OA+IM within the enterprise, so we can attribute it to the category of CRM products (or with Chinese characteristics). The SCRM category), not the OA category.
With this basic understanding, the following analysis of this article will be made (the enterprise WeChat 3.0 will be analyzed from the perspective of CRM, not from the perspective of office collaboration and enterprise digitization).