Forum Posts

Md Monower hossain
Jun 19, 2022
In General Discussions
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable Special leads to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on Special leads investment? How did they influence sales and opportunities? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected Special leads to report on these metrics with each campaign you launch. Fortunately, we created five best practices on email metrics to help you get the most out of your email marketing initiatives. 1. What You Should Measure and Track It’s no secret that your CMO doesn’t really care about the open rate or click-through rate Special leads of your email campaigns. So, here’s a list of a few Special leads email metrics that will help to make you and your campaigns stand out: Engagement score: A standard way to measure the engagement Special leads of your emails over time and not just as an isolated standalone event First-touch (FT) attribution: This answers a simple business question, ‘which campaigns generated the most profitable new names Special leads (leads) into the database?’ Multi-touch attribution: This answers a complicated business question, ‘which campaigns are most influential in moving people forward through the sales cycle over time?’
The Case for Email Marketing Metrics Special leads content media
0
0
2
 

Md Monower hossain

More actions