Forum Posts

Randall M Lee
Aug 02, 2022
In General Discussions
2022-06-24 09:48:19 Outline: 1. Steps, ideas, and cases of how to rescue the blocked store. 2. Analysis of the whole process of driving away and selling in the shortest time . 5. Use the independent station to save the cost of brushing orders 6. Combine the independent station and YouTube to drain traffic to Amazon to save the cost of brushing orders Do a good job of off-site drainage? Trying to record the effect of off-site drainage, there is no way for Amazon stores to track it, so there is no way to measure the effect of our off-site drainage. If you can't measure the effectiveness of your ads for so long and you can't improve your ads, it's a waste of money. The easiest way to measure ad effectiveness is to use a free tool. This requires a standalone station. Now when we are doing Amazon, it is imperative to support an independent website, because sometimes Amazon asks for eight Latest Mailing Database questions, one of which is the independent website of the brand. If there is no independent website, our account will be difficult to audit. . How to use the independent station to measure the effect of our off-site drainage. After the independent station is established, the first thing to do is to add a tracking code and use it on Analytics. This tool is Google Authority's free tool. When the tracking code is added to the website, we can report any details you want to know about your off-site advertising in the Analytics report. Traffic source : Shows the approximate traffic source of our website. If you want to subdivide our advertising channels, you need to use Link tag to achieve it. Link tag just adds some parameters to some URLs. For example, if we shoot a video for a celebrity, we need to track Chinese videos, so we must use linktag to track them. For example, this is the link tag link This URL is the URL generated by linkt ag. Explain: utm-source means the location of the advertising website = the website where the advertisement is placed, for example, youtube, then write youtube, if it is Facebook, write facebook. Utm medium means the specific form of the advertisement, if it is a video, write video , the name can be decided by yourself, you can understand the name yourself. Utm content refers to the specific content of the advertisement, which can also be named arbitrarily. Utm campaign is our name for this advertisement, it is just a code name, as long as it is in English, you can decide by yourself. When we make a link with linktag and put it in the advertisement file of the corresponding advertisement, it is the advertisement material. Don't make a mistake when you put it. Compare the changes before and after the linktag was placed. Before the linktag was placed, the report of the campaign was no set. After it was added, we added utm to the campaign as the name. Click the segment drop-down bar to see more segment data. If we make a Facebook ad, we must add the GA tracking code. If we don't add the tracking code, there is no way to monitor it. If the link tag wants to function, the source of the traffic points to the website is monitored by GA. Through GA and linktag, we can track and monitor the traffic sources of different types of off-site advertisements, and we can have a deeper understanding of which off-site advertisements bring us better traffic and orders. Even judge which ad types including image ads, video ads, text ads are more suitable for us. How to rescue the closed store steps, ideas, cases How to appeal in the shortest time when our Amazon account is closed or listing is blocked? What causes the Amazon account to be closed? 1. Infringement, selling fake goods. 2. Safety issues, such as these product chargers, batteries, desk lamps, and plant lights . 3. Comment manipulation. This is not only limited to swiping orders, but also the seller sends a message to the buyer to change the negative review, these are all counted. 4. Account performance is poor. Including ODR is not high, late delivery. 5. Abuse of variants. 6. How to solve these situations when there is a complaint about selling fake products, the product description does not match, etc. 1. When we make new products, we will more or less do some evaluations or brush orders. If we close the store, don't worry, if our email is ok, we can come back with an email. In the first half we have to confess. We need to explain how to brush orders, evaluate and change bad reviews, and even provide some emails. If you find a reviewer on Facebook who often does reviews, you also need to provide it before you can pass the review. In addition to admitting mistakes, we need to tell Amazon that we don't buy orders, and how can I get a review after we don't look for reviews? I can improve our products, and the packaging allows buyers to spontaneously provide us with fair reviews. So Amazon will unfreeze it for me when I see it. 2. Security issues In fact, security issues are becoming more and more common. Recently, many sellers have received requests from Amazon to provide some security certifications. How to do? The first part we're going to apologize for and the second part we're going to tell Amazon where we went wrong. Here we go through the recent bad reviews to find out what went wrong. The third part is to analyze why this problem occurs, but we cannot admit that it is the problem of our product itself. If the complaint is admitted, it will not pass. Then we need to find one or two reasons to put the blame on the buyer, and this reason should be reasonable and convincing to Amazon. For example, a seller who sold headphones was complained that the headphones melted after being charged and there was a danger of fire. We have to say this, the buyer's data cable is his own, which does not meet the safety standards. Second, it can be said that the buyer's charging time is too long. This puts the blame on the buyer, but then we have to admit that it was our fault that caused the problem. Because we did not remind buyers that they must not use data cables that do not meet safety standards, and that they cannot be charged for too long, and we told Amazon that we would improve materials, avoid similar situations, and strengthen testing. If the buyer repeatedly complains about the same problem, not only the listing will be blocked, but the Amazon store may also be blocked. We must pay attention to this and solve the problem from the root. If there is such a hidden danger in the product, then we must improve the quality. 3. Infringement, account-related big brand infringement, the success rate of account-related appeals is very difficult to succeed. A lot of people’s connections are generally not saved, but it’s not necessarily saved. What we need to do is to find out why we are judged to be related. If there is really no multi-account operation, then we need to ask the account manager to help us find the reason from the background. It is a multi-account operation, such as IP, phone number, email, all three or more pieces of evidence prove that it is a multi-account operation, then the account is basically useless.
Practical secrets: Unblocking Amazon stores, preventing follow-up content media
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Randall M Lee

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