May 24, 2022
In General Discussions
Money or life (YMYL) website. If these Country Email List terms don't mean anything to you, here's a brief explanation: Meaning EAT This abbreviation stands for Expertise, Authoritativeness and Trustworthiness. EAT is one of several guidelines Google uses Country Email List to determine whether content is valuable to readers and whether it should rank well. The E in EAT stands for Expertise and this means that you must be an expert within the field with the text. The Country Email List A stands for Authoritativeness and this shows that you are an authority or that the authors of the content are. The T stands for Trustworthiness. This means that the website must be reliable, including on Country Email List the technical aspect (SSL). Google uses several signals to determine the Country Email List trustworthiness of your site. Read more about why Google EAT is so important for your website Country Email List here . Meaning YMYL As Google puts it, "A YMYL site may affect a person's future happiness, health, financial stability, or safety." It is therefore important that these websites offer high-quality content. If Country Email List Google sees the website as a YMYL site, you will not rank at the top if you do not meet the EAT guidelines. Optimize content: case A Publicis Groupe customer was hit by a ranking drop at the end of 2019 following a Google update. Number of attempts to regain the Country Email List positions followed. The website has several articles that contain medical content. We had checked and Country Email List optimized this content internally, unfortunately without result. So it was time for a new strategy with a bigger approach. We looked at the algorithm updates that had impacted many Country Email List websites before October 2019. In an August 2019 blog from Google , Google wrote: As explained, pages that drop after a core update don't have anything wrong to fix. This said, we understand those who do less.